‘Everyday (Coolin’)’ video

For 11 years, Swizz Beatz has cooked up some ill productions. His lengthy production discography includes everyone from Beyoncé to Cassidy to wifey Alicia Keys.

Today, the producer/MC/artist/art collector has become a brand, releasing his sneaker line with Reebok and helping to design the Aston Martin Rapide. Swizzy continues to show his affinity for art/culture in his video for “Everyday (Coolin’)” featuring Philly’s own Eve. The video displays his new kicks and Diddy’s son Christian. It’s showtime!

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